More than half of eCommerce transactions are now done on mobile so, clearly, mobile shopping can’t be ignored. Host Sam Greenspan is joined by two WooCommerce experts and GoDaddy Technical Account Managers, Christine Phu and Ryan Frizzell, to discuss mobile readiness and techniques for WooCommerce stores.
The panel shares statistics and anecdotes on shopping on the phone versus the desktop, mobile shopping’s convenience versus its flaws, and what makes customers hesitate to purchase on their phones.
From there, they cover several strategies to help with making a site mobile-friendly and convert better on mobile: responsive design, security indicators and improvements, smart use of payment gateways, improving product displays on small screens, streamlining checkout, cross-platform cart regeneration, abandoned cart retargeting ads, and the pros and cons of creating a mobile app.
Finally, in the Q&A, the panel addresses what to do if you love a WordPress theme but it doesn’t have WooCommerce features built in, and whether it’s better to invest in SEO or advertising.
Check out GoDaddy’s Managed WordPress Ecommerce hosting which includes many of the premium extensions discussed in this episode for free! https://www.godaddy.com/hosting/ecommerce-hosting
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Extensions and services referenced (* - included in the GoDaddy Managed WordPress Ecommerce bundle)
PayPal Checkout - https://woocommerce.com/products/woocommerce-gateway-paypal-checkout/
Amazon Pay - https://woocommerce.com/products/pay-with-amazon/
Apple Pay - https://woocommerce.com/apple-pay/
Stripe - https://woocommerce.com/products/stripe/
WooCommerce Additional Variation Images* - https://woocommerce.com/products/woocommerce-additional-variation-images/
WooCommerce Tab Manager* - https://woocommerce.com/products/woocommerce-tab-manager/
Vertical & Accordion Product Detail Tabs - https://woocommerce.com/products/vertical-accordion-product-detail-tabs/
Product Slider - https://wordpress.org/plugins/woo-product-slider/
Nested Category Layout* - https://woocommerce.com/products/woocommerce-nested-category-layout/
WooCommerce Social Login* - https://woocommerce.com/products/woocommerce-social-login/
Klaviyo - https://www.klaviyo.com/
Mailchimp - https://mailchimp.com/
Metorik - https://metorik.com/
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Sources for statistics
https://www.simicart.com/blog/m-commerce-statistics/
Mobile projected to make up 54% of eCommerce sales this year
67% of shoppers have downloaded a retailer app
https://www.dynamicyield.com/blog/dynamic-yield-mobile-solution/
Only 12% think mobile shopping is the most convenient
Only 19% think mobile shopping is more convenient than on desktop
https://www.statista.com/statistics/201680/retail-site-device-visit-order-share-usa/
Smartphone website traffic: 71% orders, 56%
Desktop website traffic: 27%, orders 42%
https://baymard.com/lists/cart-abandonment-rate
Desktop cart abandonment rate is ~70%
https://www.barilliance.com/cart-abandonment-rate-statistics/
Mobile cart abandonment rate is ~81%
https://www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/
Why people hesitate to buy on mobile
Security concerns 20.2%
Cannot see product detail 19.6%.
Can't browse multiple screens/compare 19.6%
Navigation is difficult 19.3%
Too difficult to input details 18.6%
https://www.statista.com/statistics/298401/us-retail-app-usage-frequency/
Four out of five smartphone shoppers use apps multiple times a week or more frequently
https://www.usebutton.com/resources/button-2019-mobile-commerce-report-h1-analysis
Mobile apps convert at a higher rate
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