Gift cards in WooCommerce

Episode 8 June 09, 2021 00:31:04
Gift cards in WooCommerce
eCommerce Unscripted: Mastering WooCommerce
Gift cards in WooCommerce

Jun 09 2021 | 00:31:04

/

Show Notes

Gift cards are really popular items among online shoppers, which is why selling them can be very lucrative for eCommerce stores. On this episode of eCommerce Unscripted, we take a deep dive into offering gift cards at a WooCommerce store. Host Sam Greenspan is joined by two WooCommerce experts: Ian Misner, the head of GoDaddy’s WooCommerce care team, and Erica Ross, a GoDaddy Customer Support Specialist, to discuss gift cards. 

The panel shares statistics and anecdotes on why people buy gift cards, how purchasing behavior differs when a customer is using a gift card, buying gift cards for yourself, and the sheer number of unused gift cards. 

From there, they cover several strategies, like using the PDF Product Vouchers extension to sell digital and physical gift cards, incorporating the Name Your Price extension, and ideas for gift card promotions.  

Finally, in the Q&A, the panel addresses sending cart abandonment emails through wp_mail() and using Facebook Messenger for customer service and promotions. 

Check out GoDaddy’s Managed WordPress Ecommerce hosting which includes many of the premium extensions discussed in this episode for free! https://www.godaddy.com/hosting/ecommerce-hosting  

-- 

Extensions and services referenced (* - included in the GoDaddy Managed WordPress Ecommerce bundle) 

PDF Product Vouchers* - https://woocommerce.com/products/pdf-product-vouchers/  

Name Your Price - https://woocommerce.com/products/name-your-price/  

Cart Add-ons* - https://woocommerce.com/products/cart-add-ons/  

WooCommerce Checkout Add-ons* - https://woocommerce.com/products/woocommerce-checkout-add-ons/  

WooCommerce Memberships* - https://woocommerce.com/products/woocommerce-memberships/  

AutomateWoo* - https://automatewoo.com/  

Facebook for WooCommerce - https://woocommerce.com/products/facebook/  

-- 

Submit questions for future episodes 

https://forms.office.com/r/SFk0b9Xjg5 

-- 

Sources for statistics: 

https://thergca.org/RGCA/Resources/Tips_for_Safe_Gift_Card_Use/RGCA/Resources/Tips_for_Safe_Gift_Card_Use/Tips_for_Safe_Gift_Card_Use.aspx?hkey=3529daa3-2086-447d-b453-04e1c671e3c8 

Gift cards are the most popular gift for 14 years in a row 

https://www.prnewswire.com/news-releases/demand-for-digital-gifting-reaches-all-time-high-new-report-reveals-best-practices-progress-and-areas-for-growth-in-gift-card-ecommerce-programs-301054120.html 

Gift card market saw 14% compound annual growth rate. 

https://www.invespcro.com/blog/10-ways-to-boost-gift-cards-and-wish-lists-conversions-on-ecommerce-websites/ 

Study: For every $1 spent on gift card advertising, merchants get $13 in gift card orders 

Online retailers can get a 10% lift in sales after launching a gift card program 

People with a gift card are 250% more likely to buy things at full price than people who buy in regular currency 

41% will visit a new store because they receive a gift card, 72% make return trip to the store 

https://www.mageplaza.com/blog/gift-card-statistics.html 

Why people buy gift cards 

59% of people spend more than their gift card's value 

https://www.giftcards.com/gift-card-statistics 

69% have purchased a gift card for themselves 

https://www.giftcards.com/gift-card-statistics 

29% received a gift card they never used 

20% forget to use gift cards they receive 

https://www.giftcardgranny.com/blog/gift-card-survey-holidays-2020/ 

33% prefer digital, 29% prefer physical, 38% don't care. 

55% will buy gift cards based on promotions (extra reward points, bogo, etc.) 

Other Episodes

Episode 11

June 30, 2021 00:41:07
Episode Cover

Checkout flow in WooCommerce

A solid checkout flow is a crucial step in getting customers to complete purchases—eCommerce businesses can improve conversion rate by more than one-third by...

Listen

Episode 7

June 02, 2021 00:34:45
Episode Cover

Click-and-collect in WooCommerce

Click-and-collect and local pickup options have been growing steadily for years—but the pandemic significantly accelerated that growth. And... all signs point to customers continuing...

Listen

Episode 10

June 23, 2021 00:35:15
Episode Cover

Personalization in WooCommerce

The online shopping journey continues to become more personalized—leading to a better experience for customers and more lucrative results for merchants. In this episode,...

Listen