Product photos just might be the most important aspect of a WooCommerce store’s product pages. On this episode of eCommerce Unscripted, the panel dives into all aspects of product photography. Host Sam Greenspan is joined by two WooCommerce and photography experts: Marcus Burnette, a GoDaddy care specialist focusing on WooCommerce, and Tabitha Turton, a GoDaddy Product Manager, to discuss taking and using better product photos.
The panel shares statistics and anecdotes on the importance of product photos on an eCommerce site, the downsides of deceptive or low-quality photos, stock photos, and product photo pet peeves.
From there, they cover several strategies including using larger images, incorporating user-generated photos, adding 360-degree views, using variation images, AB testing images, and taking better photos of your own products. The panel gives a whirlwind lesson on product photography, including cameras, staging, lighting, and camera settings.
Finally, in the Q&A, the panel addresses setting up subscription-based digital products and the right frequency to email a customer list.
Check out GoDaddy’s Managed WordPress Ecommerce hosting which includes many of the premium extensions discussed in this episode for free! https://www.godaddy.com/hosting/ecommerce-hosting
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Extensions and services referenced (* - included in the GoDaddy Managed WordPress Ecommerce bundle)
Instagram feed - https://elfsight.com/instagram-feed-instashow/woocommerce/
WooCommerce 360° Image* - https://woocommerce.com/products/woocommerce-360-image/
WooCommerce Additional Variation Images* - https://woocommerce.com/products/woocommerce-additional-variation-images/
Name Your Price - https://woocommerce.com/products/name-your-price/
WooCommerce Subscriptions* - https://woocommerce.com/products/woocommerce-subscriptions/
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Sources for statistics:
75% of online shoppers rely on product photos when deciding on a potential purchase
Of the products that are returned, almost one in four are returned because the product looks different in person
https://www.etsy.com/seller-handbook/article/why-product-photography-is-important/147451496051
Quality of images influences 90% of purchases, more than any other factor
https://www.nngroup.com/articles/photos-as-web-content/
Stock photos are a turnoff; we're trained to ignore stock photos of generic people
https://www.weebly.com/guides/product-photography-guide/how-important-is-product-photography
Somatic marker hypothesis: when a customer sees a photo of a product they want to buy, they don't process every single bit of info on which they base their purchase decision, instead relying on emotion.
50% of people say large, high quality images more important than info, descriptions, reviews
360 degree product views lower return rate by 50%, make it 85x more likely to get positive review, and deliver a 30% higher conversion rate
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