Click-and-collect and local pickup options have been growing steadily for years—but the pandemic significantly accelerated that growth. And... all signs point to customers continuing to use local pickup even once the pandemic is over. In this episode, host Sam Greenspan is joined by two WooCommerce experts: Benjamin Green, a GoDaddy care specialist, and Tamara Zuk, a GoDaddy support engineer, to discuss local pickup for WooCommerce businesses.
The panel shares statistics and anecdotes on the local pickup adoption rate by businesses, using click-and-collect, making impulse buys while picking up a click-and-collect order, and a local pickup option as a marketing tool for businesses.
From there, they cover several strategies to help incorporate local pickup into a WooCommerce business, including the built-in options in the WooCommerce core, the Local Pickup Plus extension, inventory management solutions, defining a local pickup workflow, and incorporating store finder plugins.
Finally, in the Q&A, the panel addresses whether it’s possible to turn a WooCommerce site into a static site, and what to look for when hiring influencers.
Check out GoDaddy’s Managed WordPress Ecommerce hosting which includes many of the premium extensions discussed in this episode for free! https://www.godaddy.com/hosting/ecommerce-hosting
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Extensions and services referenced (* - included in the GoDaddy Managed WordPress Ecommerce bundle)
Local Pickup Plus* - https://woocommerce.com/products/local-pickup-plus/
Bulk Stock Management* - https://woocommerce.com/products/bulk-stock-management/
WooCommerce Print Invoices & Packing Lists* - https://woocommerce.com/products/print-invoices-packing-lists/
Store Finder for WooCommerce - https://woocommerce.com/products/store-finder-for-woocommerce/
WP Store Locator - https://wordpress.org/plugins/wp-store-locator/
WP Rocket - https://wp-rocket.me/
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Sources for statistics:
https://www.statista.com/statistics/1132011/click-and-collect-retail-sales-growth-us/
Click-and-collect grew 60.4% in 2020
5x growth in number of stores offering pickup by end of 2020
https://www.invespcro.com/blog/buy-online-pick-up-in-store-bopis/
2/3 shoppers in U.S. used click and collect last year
90% of retailers plan to have it by this year
50% have decided where to buy based on whether they could pick it up
Why customers like click-and-collect: See a product first, avoid shopping costs, convenience, faster returns, quicker service, better in-stock assurances
56% plan to continue using click and collect more in the future post-pandemic
https://www.barilliance.com/click-collect/
Half of people who use click and collect make additional purchases when they're picking up
https://moz.com/blog/7-conversion-lessons-from-the-masters-of-ecommerce
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