Customer nurturing is the essential process of turning leads into customers, customers into repeat customers, and repeat customers into brand advocates. In this episode, host Sam Greenspan is joined by two WooCommerce experts: Léa Oriol, a GoDaddy Product Manager, and Simon Porter, a GoDaddy Support Engineer, to discuss customer nurturing.
The panel shares statistics and anecdotes on first-time buyers, the allure of loyalty rewards, the transition from one-time customer into repeat customer, and what businesses can do to create significant brand loyalty.
From there, they cover several strategies to help with nurturing including lead gen and lead capture, automated email marketing, setting up loyalty points and rewards in WooCommerce, and encouraging brand advocacy.
Finally, in the Q&A, the panel addresses backup frequency for WooCommerce sites and the role of AI for small- and medium-sized eCommerce businesses.
Check out GoDaddy’s Managed WordPress Ecommerce hosting which includes many of the premium extensions discussed in this episode for free! https://www.godaddy.com/hosting/ecommerce-hosting
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Extensions and services referenced (* - included in the GoDaddy Managed WordPress Ecommerce bundle)
OptinMonster - https://optinmonster.com/
MailOptin - https://mailoptin.io/
AutomateWoo* - https://automatewoo.com/
WooCommerce Points and Rewards* - https://woocommerce.com/products/woocommerce-points-and-rewards/
ReferralCandy - https://www.referralcandy.com/
AutomateWoo Refer-a-Friend add-on - https://woocommerce.com/products/automatewoo-refer-a-friend/
SurveySparrow chatbot - https://surveysparrow.com/products/chatbot-for-website/
Chatfuel - https://chatfuel.com/
Product Recommendations - https://woocommerce.com/products/product-recommendations/
The famous flannel top - https://www.landsend.co.uk/Womens_Brushed_Flannel_Shirt/pp/P_38136.html
The famous popcorn - https://www.bepopcorn.ch/
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Sources for statistics:
https://www.smallbizgenius.net/by-the-numbers/lead-nurturing-statistics/#gref
96% of visitors to a website aren't ready to buy
Companies that blog 11+ times per month get 4x the leads of companies that blog 4-5 times per month
Up to 12% of people have made a purchase just for points
https://www.salesforce.com/blog/customer-retail-statistics/
Half of repeat buyers make their second purchase within 16 days
https://www.experian.com/blogs/insights/2018/06/customer-loyalty-using-data-to-keep-the-love-alive/
Loyal customers worth up to 10x their initial purchase
https://www.campaignmonitor.com/resources/knowledge-base/how-do-you-calculate-email-marketing-roi/
Email marketing ROI can be up to $44 for every $1 spent
http://content.adestra.com/hubfs/2016_Reports_and_eGuides/2016_Consumer_Adoption_and_Usage_Study.pdf
What incentivizes people to subscribe to a brand’s email
https://techjury.net/blog/lead-nurturing-statistics/#gref
Usually around 10 lead nurturing steps are needed for a lead to convert to a paying customer
The Sublime Text contest giveaway
Only 20% of first time buyers will make a second purchase
Second purchase most important. If you can keep just 10% more of existing customers, double your revenue.
https://www.referralcandy.com/blog/referral-marketing-awesome-infographic/
83% of satisfied customers are willing to refer friends to a store
https://www.skyverge.com/blog/secure-backup-woocommerce/
Blog post on real-time backups
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