Checkout flow in WooCommerce

Episode 11 June 30, 2021 00:41:07
Checkout flow in WooCommerce
eCommerce Unscripted: Mastering WooCommerce
Checkout flow in WooCommerce

Jun 30 2021 | 00:41:07

/

Show Notes

A solid checkout flow is a crucial step in getting customers to complete purchases—eCommerce businesses can improve conversion rate by more than one-third by optimizing checkout flow. In this episode, host Sam Greenspan is joined by two WooCommerce experts: Simon Porter, a GoDaddy support engineer, and Léa Oriol, a GoDaddy product manager, to discuss checkout flow optimization. 

The panel shares statistics and anecdotes on pet peeves with online checkouts, checkout features that improve the odds of a sale, reasons for cart abandonment, and website trust indicators. 

From there, they cover several strategies to help with checkout flow: Reducing unexpected costs and checkout roadblocks like account creation, streamlining forms and coupons, offering customers estimated delivery dates, adding payment gateways to a site, and diagnosing checkout flow issues with Google Analytics Pro. 

Finally, in the Q&A, the panel addresses how to set up products that customers can purchase one time or via a recurring subscription, and the most important metrics for a WooCommerce store to track. 

Check out GoDaddy’s Managed WordPress Ecommerce hosting which includes many of the premium extensions discussed in this episode for free! https://www.godaddy.com/hosting/ecommerce-hosting  

-- 

Extensions and services referenced (* - included in the GoDaddy Managed WordPress Ecommerce bundle) 

Jetpack - https://wordpress.org/plugins/jetpack/  

Checkout Field Editor* - https://woocommerce.com/products/woocommerce-checkout-field-editor/  

WooCommerce Social Login* - https://woocommerce.com/products/woocommerce-social-login/  

URL Coupons* - https://woocommerce.com/products/url-coupons/  

WooCommerce Shipping Estimate - https://www.skyverge.com/product/woocommerce-shipping-estimates/  

WooCommerce Lead Time - https://barn2.co.uk/wordpress-plugins/woocommerce-lead-time/ 

WooCommerce Google Analytics Pro* - https://woocommerce.com/products/woocommerce-google-analytics-pro/  

WooCommerce Subscriptions* - https://woocommerce.com/products/woocommerce-subscriptions/  

-- 

Submit questions for future episodes 

https://forms.office.com/r/SFk0b9Xjg5 

-- 

Sources for statistics: 

https://baymard.com/lists/cart-abandonment-rate 

Optimizing checkout process can increase conversion rate by 35% 

Top reasons customers abandon carts 

Roughly 70% of carts are abandoned 

Ideal flow has 12-14 form elements, but average eCommerce store in U.S. has 23.48 

One out of 12 people who abandon a cart do so because preferred payment option isn't available 

https://www.fundera.com/resources/shopping-cart-abandonment-statistics 

Mobile abandonment rate is even higher than desktop (above 80%) 

https://cxl.com/blog/social-login/ 

More than three-quarters of customers prefer social login 

https://www.barilliance.com/10-reasons-shopping-cart-abandonment/#t-1616705503877 

8% of people cite not being able to find a coupon code as the primary reason for abandoning their cart 

https://www.campaignmonitor.com/resources/knowledge-base/how-do-you-calculate-email-marketing-roi/ 

Email marketing ROI can be as high as $44 for every $1 spent 

Other Episodes

Episode 8

June 09, 2021 00:31:04
Episode Cover

Gift cards in WooCommerce

Gift cards are really popular items among online shoppers, which is why selling them can be very lucrative for eCommerce stores. On this episode...

Listen

Episode 7

June 02, 2021 00:34:45
Episode Cover

Click-and-collect in WooCommerce

Click-and-collect and local pickup options have been growing steadily for years—but the pandemic significantly accelerated that growth. And... all signs point to customers continuing...

Listen

Episode 2

April 26, 2021 00:43:19
Episode Cover

Order fulfillment in WooCommerce

We’re talking all about order fulfillment, which we define as everything involved in getting an order to a customer (plus handling returns, too). Host...

Listen