The online shopping journey continues to become more personalized—leading to a better experience for customers and more lucrative results for merchants. In this episode, host Sam Greenspan is joined by two WooCommerce experts: Tamara Zuk, a GoDaddy support engineer, and Benjamin Green, a GoDaddy support specialist, to discuss personalization with WooCommerce.
The panel shares statistics and anecdotes on good versus bad uses of personalization, the tradeoff of giving up personal data for a more customized shopping experience, and what the near future may hold for personalization.
From there, they cover several strategies to help with personalization for a WooCommerce site including: Showcasing cross-sells and recently-viewed products, targeted in-cart cross-selling, automated emails, retargeting ads based on shopper behavior, and on-site recommendations.
Finally, in the Q&A, the panel addresses whether it’s possible to use WooCommerce as a CRM tool and whether it’s worth learning to code to manage a WooCommerce store.
Check out GoDaddy’s Managed WordPress Ecommerce hosting which includes many of the premium extensions discussed in this episode for free! https://www.godaddy.com/hosting/ecommerce-hosting
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Extensions and services referenced (* - included in the GoDaddy Managed WordPress Ecommerce bundle)
Cart Add-ons* - https://woocommerce.com/products/cart-add-ons/
AutomateWoo* - https://automatewoo.com/
Recommendation Engine - https://woocommerce.com/products/recommendation-engine/
Product Recommendations for WooCommerce - https://woocommerce.com/products/product-recommendations/
The toilet seat tweet - https://twitter.com/GirlFromBlupo/status/982156453396996096
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Sources for statistics:
https://www.coredna.com/blogs/the-importance-of-personalization-in-ecommerce
94% of companies say personalization is critical to success, but three-quarters marketers struggle to do it
Adding personalization to eCommerce increases sales by 7.8% initially, longer term 19%
75% of customers like it when brands personalize promotional messages
56% more likely to use online retailer with "good personalized experience"
https://c.smarterhq.com/resources/Privacy-Personalization-Report.pdf
63% will stop purchasing from company after creepy interaction
Creepiest tactics: AI chat popups, push notifications on behavior, ads with products or brands, being targeted too many times or for too long
Why customers will share personal data: Discounts, promotions, suggestions, replenishment reminders, cart abandonment reminders
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